business can benefit from marketing on a dime
By Marsha Anderson Bomar
President, Street Smarts
Special to GwinnettForum
DULUTH, Ga., June 16, 2006 -- Whether you are just starting out,
or have a thriving small business, you are not likely to have a
marketing or advertising budget in the tens of thousands of dollars.
How can you grow your business and vie for your position in this
very competitive environment?
The Gwinnett Chamber of Commerce provided an opportunity for almost
40 businesses to learn some lessons in a lively presentation held
at the 1818 Club. A few of the topics covered are briefly described
What's in a Name? We all know about branding even if we don't know
that word. When we see those golden arches we know what product
to expect. The same quick recognition for a small business can be
achieved through the development of a great logo and related collateral
material. This is one area where the price of a professional really
How Do You Tell The Story? Seizing opportunities to spread the
word can be accomplished in a wide variety of ways. You can cultivate
a relationship with an industry publication and line yourself up
for a Business Profile. When there is an opportunity to be an expert,
grab the moment - answer the call promptly. Once you have been quoted,
post that to your website, or send out a postcard with the newspaper
Tell Others About Your Awards. It is certainly an honor to be recognized.
Spreading the word multiplies the impact. Don't hesitate to apply
for an award, or ask someone to nominate you! Volunteer to work
on an award review committee so you understand the process; next
year, go for the award yourself!
Never support a cause because it is good publicity! Rather, select
the causes in which you believe and let others know of your support.
It will let them know a little more about your heart --- and it
may stimulate their support, too. Those sincere relationships will
pay off in ways you can't even imagine.
Get Involved In Your Community. Seems obvious but not enough people
take the time to get involved. Just like supporting a cause, your
involvement should not be a "PR move." It needs to be
sincere. You will be associated with the activity or the organization,
so be sure you believe in the mission.
Tell the world not just about your involvement, but about that
aspect of the community! Your influence could change lives.
Lots of other topics were covered. You can find the full presentation
on our website at www.streetsmarts.us.
Look for the "Dime" link to the powerpoint slides.
Visiting Normandy gives perspective to D-Day
By Elliott Brack
Editor and Publisher
JUNE 16, 2006 -- Visiting Normandy had been a goal since the days
when the late Scott Hudgens and I spent hours talking about the
D-Day Invasion, and his experiences during World War II from the
coast of France all the way to the Elbe River in Germany.
Scott told me of the "battle of the hedgerows," something
that in all the massive and complex planning the Allies had not
anticipated. These hedges, serving as buffers between fields in
Europe for hundreds of years, were major obstacles for the Allies.
They were so gnarled, intertwined and tough that bullets found it
difficult to penetrate. Germans were often on one side, Allies on
the other, with no advantage for either.
Even tanks found the hedgerows impossible, since they upended the
tank when it tried to go over. This exposed its underbottom to fire.
But finally Scott told me a private from Brooklyn solved the problem,
welding rails like a fork-lift to the front of tanks, to penetrate
Note the thickness and height of this typical hedgerow in
Normandy. To view more pictures from Elliott Brack's
trip to Normandy, please click
Today the hedges remain, still natural fences separating the fields
of Normandy (see photos.)
* * * * *
Barbara and I were at Utah Beach during the anniversary of D Day.
The French have festivals around D Day in many of the small villages
and towns. Even the U.S. Military participates, having a commemorative
parachute jump near St. Mere-Eglise. You remember that this is the
area where the 101st Airborne Division parachuted into France on
the night of June 5. One trooper found himself caught on the church
steeple at St. Mere-Eglise, played dead when the Germans held the
town, but survived and got cut down. (Red Buttons played the real
trooper, John Steel, in the movies in The Longest Day. )
All around the invasion area we saw many, many American military
vehicles, and then realized that most of them were Jeeps, of World
War II vintage. Why so many Jeeps? Eventually we realized, after
seeing a person with the rank of "Temporary Corporal"---a
rank not used today---that these were not soldiers. As one person
told us: "As the 'genuine' veterans get fewer and fewer, there
seems to be a larger contingent of WW2 re-enactment societies that
visit the area around D-Day each year."
* * * * *
The devastation to the Normandy towns and cities was colossal.
It was not unusual for towns to be 85-95 per cent destroyed. In
particular, this was the toll of devastation in St. Lo, Cherbourg,
Valognes, Caretan, St. Mere-Eglise, Caen and in the other areas
of torrid action during the first weeks of the war.
Today these towns are built back in much the same fashion as they
were before. You glimpse modern housing, usually concrete, quick-built
and very simple. Most other buildings look much older than their
60 years since rebuilding. The French restorers have done a good
Many churches, however, had at least their tall steeples shelled,
where observers (from either side) would be stationed as look-outs.
While many today have steeples, perhaps half the churches we saw
had either a tower with flat roof, or a simple A-frame like steeple,
indicating its tall steeple has yet to be replaced.
* * * * * *
The U.S. military cemetery at Colleville-Sur-Mer has over 9,387
Americans buried there. Rows and rows of graves have quite an impact
on visitors, so precise and neat, and quite the contrast to the
ravages of war on these nearby soils. Another 1,557 who died but
either could not be identified or located have their names inscribed
on a wall at the cemetery.
Yet to give this perspective: there are some 70,000 Germans buried
in nearby cemeteries from the Normandy campaign.
* * * * *
Visiting Normandy allowed me to have a better understanding of
the area and invasion. The area is beautiful and serene today. But
it is that today because of the contribution of many people who
gave their lives in the cause of freedom.
Thank you, to Scott and many others.
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6/16: Surprise, surprise
The latest from our great cartoonist, Bill McLemore:
6/16: Concerned about what is about to happen
to library system
Editor, the Forum:
Okay, so Jo Ann Pinder was fired. Right or wrong, it is done. My
concern now goes directly to what will happen to our Gwinnett County
Library. As a weekly customer of the library, I check out magazines
and many other popular fiction and non fiction materials. I have
a love of reading and am happy to have a library close to my home.
To the Board: Keep the periodicals. Many of us are working parents
and do not always have the time to read an entire book nor can we
afford to purchase the magazines monthly that we enjoy reading.
I personally enjoy reading People, Vanity Fair, Southern Living,
Consumer Reports, Atlanta, Oprah and many other magazines. I use
the reserve on line feature and then can stop by and pick up my
material when it's ready. As someone that works full time, this
is very convenient for me.
I understand there is a need for more reference books. Don't our
great county school libraries offer students reference material
in addition to the classics? As a taxpayer, I do not want to duplicate
all that is available to our students at school. Yes, we should
supplement the materials that are necessary. It is not my job as
a taxpayer to pay for additional materials specifically for home
school or for that matter private school students.
Don't tax me twice for the same material! Home schooling is a choice
and most parents that take on the responsibility are aware of the
pros and cons and costs involved, just as private school parents
do in paying tuition---plus having to pay school taxes. Maybe a
partnership between the public library and the Gwinnett School library
is needed so that they complement each other and offer our students
what is needed.
Personally, I enjoy the "Barnes and Noble" feeling at
the library. It is inviting and comfortable. Please do not take
away what we have now. It is working for us.
-- Laurie P. Russell, Duluth
Firing at library board was nastiest meeting ever attended
Editor, the Forum:
I, along with a couple hundred other citizens, attended the Library
Board meeting Monday night. This was, without a doubt, the nastiest
meeting I have ever witnessed.
The termination of JoAnn Pinder, at this point, is irrelevant,
but the conduct of four board members requires your attention. The
members I am referring to are: Phyllis Oxendine, Lloyd Breck, Margaret
Tiller and Dale Todd.
Thank you, Lorraine Green, for the failed efforts of Brett Taylor
to keep the meeting civil. The total disregard of the Roberts Rules
of Order and the wickedness of these four people are deplorable.
The lack of professionalism and the obvious hatred for JoAnn Pinder
proved this was a personal agenda and determination to terminate
her regardless of cause, the voice of the majority or public embarrassment.
In fact, it was evident public embarrassment was intended.
I suggest to let people of this caliber remain on any board is
an insult to citizens of this county and certainly a reflection
on you as an elected official.
I certainly hope that within the next few days you let the public
know you do not support this type behavior and will appoint as your
representatives people of a higher caliber.
-- Helen Morriss, Lilburn
6/16: Library board,
not the director, is what needs to change
Editor, the Forum:
When my family moved to Gwinnett, one highly attractive lure for
us was the GCPL. I am VERY upset that the director has been fired.
The automated systems, the availability of current resources, the
wonderful computer system, convenient branch locations...all are
a treat to me since I was born and raised in Georgia and have never
seen nor used a library system better than the GCPL.
Being disabled, the system of online member services, the scanners
for check out, all of it serve me and my kind of population very
well. To me, it is very cost effective both in time and money to
use computers instead of the huge reference libraries of the past...
The people complaining should go back in time and stay there to
get some perspective. It is not the library's responsibility to
censor materials. It is the parent's responsibility to determine
what their children use. A public library serves ALL the citizens
not only religious conservatives with young children.
The BOARD needs to change, not the director. I guess when you live
in a county with such a progressive, up to date library system,
you have no concept of living in an area without it. The Board is
too highly influenced by a vocal minority of citizens...but then,
the school system here has built some really nice buildings for
the students in the Meadowcreek cluster then hired leadership for
the new schools who have no clue about discipline and what it takes
to educate that demographic so I should not be surprised.
One thing I have learned is that Gwinnett County is VERY good at
keeping up appearances..and rewarding via fraternalism and 'who
you know' rather than merit which is one reason I believe the director
was fired...she did not fit with their opinion of how the GCPL should
'appear' or she simply ticked off the wrong person which gives that
person or group a great deal of control. She provided services for
ALL citizens not only the noisy conservatives who fear JK Rowling
and Dan Brown. Was there ever due process?
I wish the county had leaders who actually would risk appearances
and risk the loudest citizen opinions and actually serve the people.
Gwinnett County has changed and the demographics are shifting.
I hear that they are going after 'Harry Potter" again... next,
along with the church services in the middle school on Sunday, there
will be Wicca meetings in the library.
-- Delane Cunningham, Lilburn.
(Dear Delane: Nothing new about schools being
used on Sunday for church activity, with permission of Board.
My own church started out in a high school back in 1979.-eeb)
Brand Bank honors five retiring long-term employees
Brand Bank hosted a company-wide reception for the five retiring
employees, their families and friends at the historic Gwinnett courthouse
in Lawrenceville, not far from where Brand Bank first opened more
than 100 years ago. These five employees put in a combined 169 years
with the bank, unprecedented in today's modern banking world! The
five retirees honored were, from left, Jeanette Nix (31 years);
Carolyn Brown (30 years); Faye Williams (37 years when she retired
in December); Bedell Jackson (42 years); and Pat Gunter (29 years).
Senator Shafer to
chair wide-ranging regulating committee
State Sen. David Shafer (R-Duluth) has been named chairman of the
Senate Regulated Industries and Utilities Committee. This committee
has jurisdiction over legislation dealing with electric power, natural
gas, telecommunications and emerging broadband technologies. The
committee also regulates accounting, engineering, architecture,
surveying, real estate brokerage and appraisal, general contracting,
homebuilding and alcohol distribution and sales. Senator Shafer
was elected to the Senate in 2002. He has served as administration
floor leader for Gov. Sonny Perdue and as chairman of the Senate
Science and Technology Committee.
- An invitation: What
Web sites, books or restaurants have you enjoyed? Send us your
best recent visit to a restaurant or most recent book you have
read along with a short paragraph as to why you liked it, plus
what book you plan to read next. --eeb
Stevens' early history of Georgia viewed
as scholarly work
Bacon Stevens' A History of Georgia, published in 1847
(volume 1) and 1859 (volume 2), stands today as a monument to the
man and the society of which he was a founder. At the time of its
publication, Stevens's long-awaited book stirred a controversy among
historians across Georgia-partly, no doubt, because a northerner
had dared to write the first scholarly history of the Deep South
Like his fellow Georgia Historical Society founder Israel K. Tefft,
Stevens (1815-1887) was a native New Englander, born in Maine. Traveling
south for health reasons and to earn a medical degree at the Medical
College of South Carolina, Stevens landed in Savannah in 1837 and
quickly moved into the social circles of his new home and married
into a prominent Savannah family.
Upon the formation of the Georgia Historical Society (GHS) in May
1839, Stevens was elected corresponding secretary and librarian.
At the society's second annual meeting, on Georgia Day, February
12, 1841, Stevens delivered an address that so impressed the audience
that the society proposed that Stevens write "a new and complete"
state history. When the first of two volumes finally appeared in
1847, the reaction was surprisingly mixed. His book was attacked
in the Augusta newspapers and in an anonymous pamphlet as repetitious
and riddled with factual errors.
The Georgia Historical Society rushed to Stevens's defense. In
the local papers GHS members claimed that the critics were motivated
more by a personal dislike of the historian than by "a fair
and allowable criticism."
In the midst of pursuing his historical interests, Stevens abandoned
his medical practice after five years and directed his attention
toward the ministry of the Protestant Episcopal church. He was ordained
as an Episcopal priest in February 1843. Appointed a missionary
to Athens, he helped to establish a church there and in late 1844
accepted a position as professor of oratory and belles lettres at
the University of Georgia. Four years later his religious duties
took him to St. Andrews Church in Philadelphia, where he served
until his death in 1887.
Today Stevens's work is considered the first scholarly attempt
to tell the story of Georgia's past. For this and his other contributions,
he is honored by the society he founded with the William Bacon Stevens
Award, presented annually for the best student article published
in the Georgia Historical Quarterly, the scholarly journal of the
Georgia Historical Society. Stevens would no doubt be pleased that
his memory is associated with something he strove to promote: outstanding
scholarship in Georgia
OF THE DAY
Rough waters are no
handicap for her
"I am not afraid of storms, for I am learning how to sail
-- Author Louisa May Alcott, via Cindy Evans, Duluth.
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