FOCUS: Israeli company joins 5G Open Innovation Lab 

By Louis Svehla

PEACHTREE CORNERS, Ga.  |  Curiosity Lab partner Brodmann17 has joined the 5G Open Innovation Lab (5GOILab) after several months of successful tests of its state-of-the-art Advanced Driver Assistance System (ADAS) technology in Peachtree Corners. In June 2021 Israeli-based Brodmann17 added their technology to Curiosity Lab’s Level 3 autonomous test vehicle to further develop and prove its software-only perception technology for assisted driving in real world conditions.

Pinhas

Brodmann17 Co-Founder and CEO, Adi Pinhas says:Our partnership with the City of Peachtree Corners and our ability to test and develop our technologies in a real-world environment, along with real connected infrastructure and data analysis, has been invaluable. In addition, being part of 5GOIL and Peachtree Corners has helped us forge valuable relationships with partners like T-Mobile that benefit our long-term business objectives. 5G-enabled technologies open the door to a wide variety of new use cases, and we feel strongly that hybrid cloud-edge solutions play a critical role in the future of the automotive industry.”

In October 2021, the company joined the Seattle-based 5GOILab, bringing its technology to corporate partners Accenture, Dell, Intel, Microsoft and T-Mobile.  The 5GOILab is an ecosystem designed to make it easier for innovators, global platforms and enterprises to collaborate using open platforms and markets to develop, test and deploy new use cases and innovations for 5G and 5G-enabled technologies.

Brandon Branham, chief technology officer and assistant city manager of Peachtree Corners, says: “Brodmann17 is a perfect example of our commitment in working with talented deep learning engineers to prove out and scale technologies in a real-world smart city. The work Brodmann17 did here is making a global impact. It’s why so many international companies have been flocking to the heart of Silicon Orchard.” 

The success of Brodmann17 is another example of numerous Israel-born technology start-ups that have worked with Peachtree Corners to leverage their differentiated, city-owned smart connected infrastructure and overall technology ecosystem to develop and scale technologies, while creating critical new partnerships and scaling their efforts in the U.S. market.

Earlier in 2021, Brodmann17 also partnered with professional camera design house Rhonda Software to launch a new ADAS camera platform using the Ambarella CV25 edge AI vision processor. The new solution combines a camera feature set with the unprecedented levels of accuracy and performance which addresses the needs of the video telematics sector for increased driver safety and fleet efficiency.

For more information or to schedule a briefing with city leaders and Adi Pinhas, CEO, Brodmann17, contact Peachtree@GoDRIVEN360.com

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