NEWS BRIEFS: Duluth marketing agency wins contract for restaurant chain

Luckie marketing agency of Duluth has been named digital agency of record for Jack’s Family Restaurants (Jack’s), effective immediately.

Founded in 1960 in Homewood, Ala., Jack’s Family Restaurants started as Jack’s Hamburgers in a walk-up hamburger stand that served burgers, fries, sodas and shakes and has now grown to more than 230 locations in four states in the South. The company has an emphasis on community involvement and charitable giving.

Luckie will be responsible for digital brand strategy, developing creative for display, social and website applications, as well as providing business intelligence to drive same-store sales and digital engagement. 

Billie Jo Waara, chief marketing officer in charge of Jack’s, says: “We appreciate Luckie’s data-first approach to marketing, which is what we need as we focus on store growth and market expansion.”

John Gardner, president and CEO of Luckie, adds: “Helping multi-unit businesses grow sales and engagement is a sweet spot for us. We also love partnering with other businesses that have long histories in Birmingham and the South – this is true alignment for both of our brands.”

NOTABLE

Berkmar teacher wins DAR chapter top American history award

A teacher at Berkmar High School has been named winner of the Outstanding Teacher in American History Award by the Philadelphia Winn chapter of the Daughters of the American Revolution (DAR) in Lawrenceville. 

Lloyd Williams, left in the photo, gets a certificate and monetary award and a challenge coin that states the DAR objectives from Denise Williams, chair of the committee that made the award.

Mr. Williams has taught at Berkmar High School for 16 years, represented his school in the “American History” grant, which led to his leading workshops and presentations to other teachers of history.  He personally developed much of the material for several electives in the Social Studies field including Contemporary and Controversial Issues as well as Ethnic Studies, all in an effort to provide a meaningful experience for his students that will carry them into adulthood as lifelong learners.

Mr. Williams, lives in Snellville with his wife, Kristi (also a teacher at Berkmar) and their son, Lloyd Jr.).  He graduated from Georgia State University with a bachelor’s degree in History and a Masters in education. As a boy, he spent summers with his great grandfather on his farm in eastern Georgia where he developed his love for learning, especially history. 

His colleagues stress what an interactive and innovative approach Lloyd uses to engage his students, as well as his generosity to fellow teachers, sharing the content he has created for student treasure hunts and the means to understand events such as the American Revolution, the War of 1812, Westward Expansion as well as many more current and important events that make up our American history.  

Mr. Williams will now be considered as a candidate for the DAR State award, which will be announced in February. 

Youth cartoonists wanted to submit their work

GwinnettForum is looking to encourage cartooning by Gwinnett youth. If you know of any students who can draw well, and can dream up outlandish and funny ideas in a cartoon format, they should submit three of their drawings. The sample cartoons to determine those selected should be submitted in a 11 by 8.5 in black pen and ink format by email, to be sent to elliott@brack.net. More than one cartoonist might be selected, anticipating that GwinnettForum would show one cartoon in each edition.

Deadline for submission will be Feb. 14, 2023. GwinnettForum will compensate the winner who can produce cartoons on  a regular basis.

As an example of what’s wanted here is one cartoon, the first cartoon drawn when 11 years old by Bill McLemore, when he was living in San Antonio, Tex. in 1948. He once won a National Newspaper Association first place award, and has drawn cartoons his entire life. He is retired now and lives in Tucker, Ga. 

Share