FOCUS: Pro cycling event comes to Peachtree Corners on April 26

By Louis Svehla

PEACHTREE CORNERS, Ga.  |  This city will host the Curiosity Lab Criterium cycling event on Wednesday, April 26 as part of SpeedWeek. It is a premiere week-long event on the U.S. Pro Cycling Circuit that draws cyclists from around the world including Olympic Medalists and world and national Champions.

The racing will begin at 3:30 p.m. with races throughout the day.  The final event will feature the Pro Men and will begin at 8:10 pm.  

The races will be held at 310 Technology Parkway at City Hall and are sure to excite the patrons, as the track has been referred to as the hardest track on the Speedweek circuit.  With hairpin turns and significant grade changes, you won’t be able to take your eyes off the competition.

In addition to professional racing, there will be races for the kids.  Bring your little ones and their bikes and watch them compete to be crowned a 2023 kid’s race champion. At 5:50 p.m., just before the Men’s Category 2/3 race, there will be events for the next generation of speed demons.  There will be three 3 races:  3/4-year-olds, 5/6-year-olds, and 7/8-year-olds.

Click to open larger PDF of the race course.

Experience level does not matter.  The races are open to kids with experience on two wheels and those just starting out—trikes, training wheels, balance bikes, etc. Those wishing to race must arrive at the Kid’s Starting line by 5:30 p.m.  

The kid race will be a straightaway sprint to the start/finish line.  Tykes with trikes, training wheels, and balance bikes line up for a mad dash from one loving guardian on the starting line to the other on the finish line. (This event requires two adults per kiddo.) 

At the races, there will be food offerings from Flavor on the Fork and Cali’s Smack Deelicious.  For the adults, Peachtree Growlers will be onsite and will feature beers from the local brewery Anderby Brewing. 

In addition to the racing, the Curiosity Lab Criterium will feature an innovative technology being deployed to improve roadway safety for vulnerable road users (VRUs).

Denver and Turin-based technology company Spoke Safety is transforming cyclist safety on roadways using Cellular Vehicle-to-Everything (C-V2X) technology.  This technology ensures VRUs see cars and cars see VRUs before the naked eye can even detect them.

Partnered with Audi, the company will showcase its C-V2X unit built for cyclists and demonstrate how this technology works using Audi’s vehicle-based C-V2X technology. Spoke’s C-V2X unit alerts vehicles where a biker is in relation to their vehicle, what direction they are coming from, and if they are moving or stopped. Spoke units can also be placed on motorcycles and pedestrians, making this a game-changing application of C-V2X technology that will work to save lives across the country.

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